Patari is a streaming and content generation platform focused on Pakistani music. It has a catalogue of over 50,000 songs from more than 3,000 artists, the largest collection of Pakistani audio content globally. A large segment of Pakistan’s 210 million population consumes music and audio content in one form or the other, and there is high demand for local content from the SEC B and below demographic. Given the fast pace of smartphone penetration and internet connectivity growth in the country, an increasingly large number of consumers are expected to move their music and audio consumption to digital sources. Patari is ideally placed to benefit from that trend if it manages to become the platform of choice for consumption of Pakistani music.